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Bang & Olufsen

Luxury Goods

Retail

Bang & Olufsen is a global luxury lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation.

Today, every Bang & Olufsen product is still characterized by a unique combination of beautiful sound, timeless design, and unrivaled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen mono-branded stores, online, and in multibranded stores. The company employs over 1,000 people and operates in more than 70 markets and Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

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Collections (6)

B&O DNA Collection: Art Vial

B&O DNA Collection: Audio Vial

B&O DNA Collection: Mint Pass

B&O DNA Collection: Phase 1

B&O DNA Collection: Phase 2

B&O DNA Collection: Phase 3

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The B&O AR Experience app helps you through augmented reality to visualize Bang & Olufsen's products in your living space. Place and move B&O products in your own living space. Customise products and see how they complement your decor. Explore the Bang & Olufsen portfolio. Browse through colours, speaker fronts and turn on products to experience the magic unfold. Place multiple products to complete the sound experience in every room or create a home cinematic experience. Save and collect your favourite customised products under your profile and share with friends and family. Book an in-store demo in your nearest Bang & Olufsen store or purchase directly from the app.

The Bang & Olufsen app guides you step-by-step through the setup of your product and helps you personalize your product and music experience. Enjoy easy access to product-specific sound settings of your Bang & Olufsen product, giving you beautiful sound no matter what you are listening to.

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