Lacoste

Access a pioneering ecosystem and digital, physical, and experiential benefits in the world of UNDW3 (pronounced "underwater"). The "mission" is the result of a collaboration between the UNDW3 community and the brand's innovation strategy. It is a new and innovative type of interactive experience centered around the UNDW3 project and the Lacoste UNDW3 Card. The holders of the Lacoste UNDW3 Card will have the mission to solve quests, engage with the brand, and unlock exclusive benefits that will only be accessible to Lacoste UNDW3 Card holders. Every week, raffles will be organized for all community members, with the opportunity to win exclusive rewards (merchandise, digital twins, etc.) It is an innovative product with groundbreaking technical developments. The goal is to evolve "The Mission" by actively involving the community's feedback. The aim is to co-create the brand of tomorrow with the web3 community. During this "Mission," the user's engagement will allow their NFT to evolve graphically and transform into a Lacoste access card. The more a member engages with the brand, the more they become a full member of the Lacoste community and have decision-making power in the future of the brand. Get ready crocodiles.